Mktg Plans Essay

The type of decision-making a consumer uses for a product does not necessarily remain constant as the needs and wants of consumers are constantly changing and newer innovations are constantly being churned out to fulfill our changing needs. Nowadays what would usually involve a routine response behavior is not as simple because of the enormous variety a consumer has to choose from. There are many things that a consumer can evaluate in terms of purchasing a product; packaging, price, reputation, and whether or not there is a sale on the item can all be factors that a consumer evaluates. It might be even that the product is currently very trendy at the moment that would motivate the buyer to purchase it, which would be a case of limited decision-making. There are also many sociodemographic factors that affect the type of decision-making a consumer uses for a product. For instance, if you receive a big bonus and have more income going into your household, you may choose to use limited o r extensive decision making in picking out a product with better brand recognition and of better quality. Another reasons that affect the type of decision-making a consumer uses for a product does not necessarily remain constant is for different occasions the product is being used for. For example, if someone were to attend a fancy party whose host you are trying to impress, you would use extensive decision making in order to pick out a wine that tells the host that they have class and a fine taste in wine. An example of how the type of decision-making I use has not remained constant is for my use of high-end fashion items, such as shoes from Ferragamo. If I wanted a pair of shoes from the main website I would search all over the web for the same shoes at a discounted rate for me to get the best deal on them. However, if I see shoes that I like and are on sale on the main Ferragamo site, I would buy them right away with no hesitation. Buying a high-end product at a discounted rate would lower my buyer’s remorse. A new service that is targeted at the college student market are house-cleaning services. The house-cleaning services often come in packages for a full clean up service for a minimum of 2 hours for around $65-$80. This service can be extremely profitable within the college student target market as a general conception of the college demographic is that they are fans of instant gratification. They are the ones who would rather not spend the time buying cleaning products at a store to clean their whole house, when it would only take 65 dollars (split between 2-4 roommates) for their house to be spotless in 2 hours. Although this service is offered, I don’t think they have capitalized on the college student market enough. I often hear these services through word-of-mouth or by an occasional Groupon deal. There are several different forums house-cleaning services can be offered to the college demographic in a more effective way: enhanced web presence, and cross-selling once a clie nt has been established are some of them. The main factors a house-cleaning service needs to consider when targeting a college target market are price and long-term commitments. A college student often has a limited budget on what they can spend so the cost of labor of a cleaning service has to be reasonable in order to outweigh the prospects of buying their own cleaning products at a much more affordable rate. Students are constantly on the lookout for deals and discounts and are constantly on the Internet, so Groupon, Living Social, Facebook, and Craigslist are great ways to advertise the service. The Internet is also a great source for students to research the ratings of the company offering the service because credibility of the company offering the service is highly important for a house-cleaning service since they are entering your home and have access to all your personal belongings; this is a way you can eliminate your competitors – by being the most credible and collecting the most amount of favorable reviews online. Long-term commitment is important because this is a service that needs to be used frequently in order to churn out the most amount of profit. A student must find value in having their house cleaned frequently by being pleased with the outcome of the service the first time. In order to yield customer returns and customer satisfaction, the house-cleaning service company can offer deals such as â€Å"For every 1 time you use us, you get 35% off your next house-cleaning,† or â€Å"Buy a package deal of 4 house-cleaning services for the price of 3.† They can even offer additional services such as laundry services that include cleaning, folding, and ironing. Timing is another factor a house-cleaning service can capitalize on since college students are those who want instant gratification. You can offer a service that is available 24 hours and have the job done in an hour and a half. Lastly, a house-cleaning service could take advantage of the social issues trending. Currently, while flu season is in full throttle, many students are getting sick. A house-cleaning service could advertise their flyers at a student health center or somewhere that students get flu shots with advertisements that stress on the need for a clean and germ-free house so that students can avoid getting sick. A company can create an atmosphere on its website by reflecting the same amount of value and prestige they have in there store directly onto their website. There are several factors a company needs to evaluate such as the usability of the website (whether or not it is easy to navigate, whether or not the functions work, and whether or not all the products are available), the websites atmosphere (sounds, presentation, layout ect.) The atmosphere of the website should communicate to the customer that it is a viable and reliable means of purchasing their products by making it look professional. The website atmosphere can encompass music and designs that compliment the prestige of the actual store. For example, the online store for Louis Vuitton evokes a very prestigious feel where many of the functions of the website are there for aesthetic purposes. The photographs used on the website are taken by professional photographers and the typeface is very elegant and classy. Although there is a lot of information on the website, it is very organized and flows very well in a direction that pushes a consumer to dig deeper into their site, finding more products to look at. The website is also organized in categories of their products which makes it easier to navigate around, such as shoes, dresses, and my favorite category, sale. Furthermore, there is a function on the website that allows a customer to zoom in on the product, allowing able to hone in on every inch of the product, assuring the products quality. A customer can browse the product from every angle and determine whether or not each specification of the product is suitable for them. Lastly, when a customer has decided to purchase a product, the website suggests more products for the consumer to buy that have a similar style to the one they have purchased and guarantees returns and a full refund if they are unhappy with their purchase. The process is also simple and fast, which eliminates the possibility of a consumer backing out of their purchase. It is obvious to the consumer that Louis Vuitton is a top-tier brand through its intricately and carefully designed website. The price is all extremely high, but it emphasizes its strong global presence in the most luxurious retail markets and gives you an impression that the brand is worth the money. If I were to start a pet grooming service in a town where there are two established pet groomers, I would price lower in order to gain recognition and penetrate the market. I would set my penetration price to a low price and sell my services in bundles in order to expose the services I offer as well as show that the quality of my services can match up to the existing competition. Once I have captured an interested audience, I can begin to maximize on customer loyalty strategies to keep them coming. I would constantly monitor my competition in order to learn about new services they offer as well as their prices in order to stay competitive. Since I am offering lower costs, it would be essential for me to estimate and calculate my demand and cost in order to not lose money in this endeavor. I would attempt to lower my overhead costs in running my grooming service at locations I do not have to rent, such as my house in order to yield a profit quicker. I would position my company to be a smaller, less established company who can do the job just as well as the other grooming services. I would start off by using my friends and family to bring in their pets for me to display my services on my front lawn in order to attract attention to potential customers so that their perceived quality of my services are that it is legitimate and that I take good care of their pets. Other reasons for why I would price my product low is because a pet grooming service is not a necessity, which means that in a down economy, a pet grooming service wouldn’t be anybody’s priority. Therefore a low price point can convince them that the value in having a well groomed pet is worth the money. Lastly, I would differentiate my services from my competitors in order to lower the associated price elasticity. I believe this value trade-off will drive the market to the lower-priced alternative.

The Pros and Cons of Not Vaccinating Your Child Essay

The Pros and Cons of Not Vaccinating Your Child - Essay Example Vaccination against the highly prevalent infectious diseases is necessary to protect the individual from acquiring the disease and eradicating the disease from the whole community as well as stopping its further transmission. Many goals of eradicating particular infectious diseases have been attained by mass vaccination programs. In 1980, the WHO eradicated small-pox worldwide by a mass vaccination program. In 1988, WHO, resolved to eradicate poliomyelitis by vaccination. The number of cases world-wide has fallen from 350,000 to 1651 at present (Colledge et al 2010). Vaccines are associated with a number of risks and they are also associated with certain risks. However, the vaccines are also associated with a vast number of benefits. Many parents question the safety and effectiveness of vaccinating their children and show concern about the adverse effects associated with it. Proper and adequate awareness should be provided to the parents so that they can make a healthy decision for t heir children after analyzing the pros and cons. The optimal benefits and risks associated with not vaccinating the children should be analyzed before providing immunization to the children. All vaccines are associated with side-effects and most of them are either minor or very rare. The CDC develops a Vaccine Information Sheet (VIS) that contains all the relevant information regarding the vaccines. The parents should be provided with VIS so that they are fully aware of the side-effects and do not panic in case of post-vaccination effects. The most common side-effects associated with the vaccines are fever and redness and swelling or infection at the site of the injection. Rarely, headaches, weakness or tiredness and rash also develop in the children. Seizures, coma, Gullain-Barre and death are very rare adverse effects of vaccination and are least expected. There are certain contraindications of vaccination and these children should not be immunized. Children with suppressed immuni ty because of any disease or disease related treatment should not be vaccinated at all. There are high chances that they will respond poorly to the inactivated vaccine agents. Any allergies to the vaccine components are also a contraindication for vaccine administration. In such cases of contraindications, it is recommended that prevention of the disease is attained through other preventive measures (Hansel 2012). The side-effects of vaccination are different for particular vaccines and parents should attain complete awareness before putting forward their children for the vaccination programs. However, the benefits of not vaccinating children are not huge and it is important to protect your children from the prevalent infectious diseases. The benefits of the vaccines have been evident since the past 100 years from the eradication of the variola virus, control of the polio and measles infection and the reduction of many vaccine-preventable diseases. However, the benefits are reducing as the vaccine-preventable diseases are becoming rare or have been eradicated. Although MANY diseases have been controlled in United States, outbreaks of certain diseases like measles have brought forward the benefits of vaccines. Researches showed that children who were not vaccinated had 35 folds greater risk of developing measles as compared to

The effect of foreign currency in accounting Essay

The effect of foreign currency in accounting - Essay Example It is applicable to individual persons as well as corporate entities. The disclosure procedure includes the attachment of an additional document alongside the individual’s income tax return form. Failure to disclose the proper amount or the exclusion of any particular asset from the reporting can result in stringent fines. The minimum penalty that is applicable is $10,000. After the initial penalty is charged, there is a grace period of 90 days before incremental charges start to accrue. These charges apply at a rate of $10,000 for every 30 days gone by without the proper rectification. This however is applicable after the 90 days grace period is over. Additional penalties have been declared for gross negligence amounting to 40% of the amount misrepresented or omitted without criminal intent. This is a spike of 100%, moving from 20% of the gross to 40% of the gross. A key note which is beneficial for the IRS and not so beneficial for the tax payer is that the statute of limita tions on performing audits of taxpayers has been extended two fold to 6 years. Previously, the IRS authorities only had the right to investigate the revenue generation of people and companies up to a maximum period of 3 years prior.

Self -executing treaties Essay Example | Topics and Well Written Essays - 2500 words

Self -executing treaties - Essay Example In an effort to assess how international laws and treaties are applied by nation-states, this paper shall discuss the application of self-executing treaties and the position of treaties recovering provisional application. The views of different authors, courts, and international tribunals shall be used to critically assess the implementation of the dualist and the monist approach to treaties. As part of the international community, states are obliged to follow and respect the provisions and mandates of international laws. These laws help keep the peace between nations and help secure and protect the sovereignty of the different nations of the world. Treaties form part of our international laws. Through the Vienna Convention on the Law of Treaties, the principle of pacta sunt servanda finds application. Nations are free to apply these treaties in any way they see fit. They may apply the dualist approach or the monist approach in order to seek the application of the treaties in their territory. Whatever approach to implementation they choose, these nations have international obligations to fulfill, and their failure to comply cannot be excused using domestic laws as a scapegoat. International responsibilities cannot be ignored because states are risking their economic and political position in the international community (Council of Europe, p. 16). In some countries which follow a dualist approach to treaties, these treaties cannot, as a general rule, be applied by municipal courts until they have been transformed into municipal law by legislative action. However, in the case of self-executing treaties, this rule must be qualified. Treaties are normally endorsed by states and are considered the most common and trusted sources of international law. The Vienna Convention on the Law of Treaties in 1969 was passed in order regulate the enactment of treaties between state parties as well as organizations. According

Florence Nightingale...To pledge or Not to Pledge Research Paper

Florence Nightingale...To pledge or Not to Pledge - Research Paper Example Lystra Gretter first wrote the Nightingale Pledge in the year 1893. Lyster was a nursing instructor at the old Harper Hospital in Detroit. The Nightingale Pledge was first used by graduating class of Harper hospital in 1893 (Nightingale & McDonald, 2005). It is an adaptation of the Hippocratic Oath taken by physicians.it is a way of nurses expressing their intentions of fulfilling their responsibilities. Every graduating student nurse must recite this oath.   Gretter  named the pledge after Florence Nightingale as a sign of respect because she is the mother of nursing. This pledge is still the symbol of nursing and it represents the nurses’ values (American Nurses Association, 2006). By reciting, a nurse pledges to be faithful in her practice her profession and to exercise proper ethical values (Nightingale & McDonald, 2007). However, the nursing community still debates on this oath about its importance to nursing as a profession. Its relationship to the old oath of medicine is quite plain. The pledge has undergone some changes over a period. This pledge states that nurses are health missionaries who take full responsibility for the health of their patients. It has also brought to light a new direction to healthcare provision (ANA, 2012).   Mrs. Cadwalader Jones, who is member of the Board of Managers of the City Hospital in New York, is the author of another version of the Hippocratic Oath. The oath is as follows: the nurse swears to be loyal to the doctors under whom they serve, as a soldier is loyal to his or her seniors, the nurse swears to be fair and liberal to all other members of the medical profession be helping them where necessary( Wolf,2014). The nurse swears to lead the nursing profession in honor. The nurse swears to resist any form of temptations whatsoever in any field during nursing practice to ensure the sick receive proper care. Lastly, the nurse

MUS 306 Introduction to Jazz Essay Example | Topics and Well Written Essays - 500 words - 2

MUS 306 Introduction to Jazz - Essay Example After school my friends and I bordered a bus, our stop was no any other place but scullars jazz club. How thrilling was it to set eyes on this big entertainment scenario, in our hands were tickets for the entry fee. On the stage there was colorful arrangement of instruments, their was a tall man with a complete apparel holding a golden shinning trumpet, on his immediate right was this slender man with a white shirt touching his saxophone repeatedly staring at the crowd which was almost going wild due to the thrills from the band. The description is not yet over if we leave behind this short blonde with a piano spread before him then there was this wooden gadget which I could identify as the clarinet. The clarinet is one of the prominent gadgets used in the jazz music stage. On the middle was this tall stand with a silvery microphone As was routine with these jazz band music it was played from Wednesday to Saturday every week. Our timing was pretty good we were at the club by 10.00 pm. The stage floor was covered in black soft velvet. As the revelers that night we took a sit on the sofas with our tables full of well lit candles with some wine on our glasses. Yes this is how the place should be, I whispered to myself. The people I saw to be following the sound from their seats. The song was summertime by Gershwin, in most of the occasions people could stand with their spouses dancing salsas kind of dance In its performance the music involved diversified styles of communicative aspects ranging from the tonal variation in which there was difference in the way the sound flow was. The content of the music involved the various life issues it was a blend of many music features in which the voice of the singer was well accompanied by the sound from the instruments. In addition, there is expression of emotions and feelings by the singer the case be. This actually involved the love

Theism Essay Example | Topics and Well Written Essays - 750 words

Theism - Essay Example Through his reasoning, it implies that God does not exist. He argues that some people belief on life after death. Those who die pure will have a new life in the after-death world; they are the one to know if God exist or not (Joshua, 77-80). This reasoning paste a clear thought of God being non-existent. He argues that every truth is not known, thus, no reason to belief God as possessing the supernatural and omniscient powers. He argues that without truth, faith does not convince him that there existent a being who designed others in this world Clement, 182-190). Russel says that since no-one has rose from death to prove the idea of life after-death, objects in this world were meant to exist without the control of any supernatural being. He says that life has a meaning, but one finds himself on this world by fate (Clement, 156-158). He argues that those believing in God’s existence have not seen or proved that he exists, thus, the only people with a clear point are those who a re against theism. Many authors have had an argument in support of theism and existences of God as a supernatural being, one of these arguments for theism are discussed in this paper. Thomas Aquinas argues in favor of theism. He argues that although contingent things exist, they are not omnipresent. This argument supports that God is the only being that is supernatural and omnipresent. ... to be empty, nothing was to exist presently, thus, the world is not empty, meaning that some superpower’s work made it to be full of life (Mackie, 116-122). It can be concluded that there is another being that is not contingent, hence, God exist. The other argument for theism by Aquinas is that of objects having properties to be greater or lesser. He argues that; if an object has a property to a lesser extent, then there exists another object that has the property to the maximum possible degree. This implies that there is an entity that has all properties to the maximum possible degree. This entity represent a supernatural being that has the power to make an object lesser or bigger. This supernatural being is God who exists and has powers than is non-existent to any other object (Joshua, 198-202). Some objects have brains while others do not, they all must have been created by one being who had a brain and creativity to make each to look beautiful and all are inter-dependent f or their existence. From all the arguments by Aquinas, one can conclude that God exists. I support Aquinas’ argument that God exist and he is a supernatural being. This is attributed to the fact that even Russel agrees that there is life after death. This implies that with one the pure who are allowed to enter into the after death world, thus the existence of God. The present world is designed in a complex way, with different races, tribes, various species of animals and plants among others. This is not the work of an ordinary being, but one who has control of all the things in this world. The design is marvelous and the way each object in this world inter-related implies that the designer must have had supernatural brains and the highest level of creativity. The prove of his existence is